thyssenkrupp Elevator

Marketing Communication for Asia Pacific.

thyssenkrupp is one of the world’s leading elevator companies, based in Germany.

Brand Emotive creates marketing materials for the APAC region and ensures that the group’s global guidelines are implemented across all the collateral we produce.

These include design and copywriting for intranet, sales brochures and pre-sales material, seminar/conference visuals and training tools.

We developed a simple and effective graphic language to convey key selling points, used to build animated sales presentations which engage customers and clearly communicate each value proposition.

We applied this brand identity in creating and innovative sample kits to support sales of tke elevators and escalators throughout Asia.