SCAN

A breath of Nordic air in the Hong Kong fresh meat market.

HK SCAN is the leading meat producer in Scandinavia, with well-established Nordic brands. When they wanted to expand into Asia they approached Brand Emotive with the challenge of creating locally relevant branding for their key lines, SCAN and Flodins.

For SCAN, complementing the suite of new brand assets and packaging, Brand Emotive developed and organized a series of tasting events and in-store promotional campaigns showcasing top Nordic chefs.

All elements were supported by promotional collateral and POSM, generating in-store buzz with a celebrity chef.

For Flodins, working with the existing identity, we repositioned the brand and redesigned all imagery to suit Asian consumers.

Respecting and emphasising Flodins’ brand values and commitment to quality, we created strong designs and guidelines to develop future marketing materials for Asia.

These included fresh and frozen product packaging, new website, sales tools and corporate communications.

Branding / Website / Packaging / Communication materials / POSM / Tasting Booth

Scan

A breath of Nordic air in the Hong Kong fresh meat market.

HK SCAN is the leading meat producer in Scandinavia, with well-established Nordic brands. When they wanted to expand into Asia they approached Brand Emotive with the challenge of creating locally relevant branding for their key lines, SCAN and Flodins.

For SCAN, complementing the suite of new brand assets and packaging, Brand Emotive developed and organized a series of tasting events and in-store promotional campaigns showcasing top Nordic chefs.

All elements were supported by promotional collateral and POSM, generating in-store buzz with a celebrity chef.

For Flodins, working with the existing identity, we repositioned the brand and redesigned all imagery to suit Asian consumers.

Respecting and emphasising Flodins’ brand values and commitment to quality, we created strong designs and guidelines to develop future marketing materials for Asia.

These included fresh and frozen product packaging, new website, sales tools and corporate communications.

Branding / Website / Packaging / Communication materials / POSM / Tasting Booth

Hong Kong Branding Design Agency – BRAND EMOTIVE