Pharma Evers

A new story for a 100 year old brand.

Brand Emotive was engaged to evolve the strategy and identity of the 100 year old German brand ‘Pharma Evers’ following their merger with a modern international health care company.

The rebranding blended the century of expertise in natural pharmaceuticals with modern research and manufacturing capabilities.

Communicating the new brand position throughout their international organization required the development of internal collateral, updated sales tools and a fresh approach to the website, ‘translating’ technical expertise into
consumer-friendly language for global consumers.