Le Gourmet
A brand created to delight any gastronomer.
Le Gourmet curates the finest products from around the world for City Super, one of Hong Kong’s leading upmarket supermarket chains.
Brand Emotive helped create this new brand through market research, trend mapping and consumer analysis. The brand’s identity was brought to life through packaging, in-store design and extended digitally with a robust website.
Supporting B2B and B2C marketing materials included brochures, sales tools and POSM.
Branding / Store design / Packaging / POSM
Le Gourmet
A brand created to delight any gastronomer.
Le Gourmet curates the finest products from around the world for City Super, one of Hong Kong’s leading upmarket supermarket chains.
Brand Emotive helped create this new brand through market research, trend mapping and consumer analysis. The brand’s identity was brought to life through packaging, in-store design and extended digitally with a robust website.
Supporting B2B and B2C marketing materials included brochures, sales tools and POSM.