Summum Iberico

Full concept and brand creation.

After years of selecting the best hams, this company decided to raise the bar for the whole industry. Inspired by the grading system of wagyu beef, they drew from the techniques of the Spanish Master Slicers to carve out the finest parts of Iberico Bellota ham and package them for the most discerning customers.

Emotive Studio was consulted to create this premium brand, design the packaging and set up a website to promote this new concept for the Hong Kong market.