Doctor Li

Revitalizing a leading Chinese cosmetic brand.

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Doctor Li has over 3,000 retail outlets and 600 multi-brand stores throughout China.

Already a market leader,  Doctor Li engaged Emotive to refresh their brand image and to become more relevant and distinctive in today’s ultra-competitive cosmetics mass market.  We helped reposition the brand and raise their profile with fresh, high-impact packaging; and consistent POS materials and other collateral.

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