Alvita Plus

Branding a Swedish baby milk brand


Alvita-plus, from Sweden’s Trident Nutrition is a range of milk formulae for babies and toddlers from 6 to 36 months.

Emotive was tasked with brand creation including the name, logo, and packaging to appeal to Asian consumers. Taking inspiration from the Swedish countryside, we created a brand image in keeping with the product’s origins as well as evoking notions of health and nature.  The brand mascot, Felix the Moose, became the star of social media campaigns and the subject of promotional items.